There are many benefits to having a high-quality logo for your company. When you decide that you want to go for it and start a business, you want to do everything you can, to give it a strong chance of being successful.

The right logo can be beneficial towards that goal for these reasons:

1. Recognition

Our memories tend to work in a way where we remember an image first and then a name, which explains why we can remember someone’s face but not their name. Having a strong logo that stands out is essential to making sure you stand out from your competitors. The best logos stay in the memory banks of people and can help create repeat business.

2. Consistency

A logo can provide a sense of uniformity and also make a huge impact on the reputation of your brand. A timeless and classic logo will provide your business with brand authenticity and can make your business look trustworthy, reliable, and professional even if you’ve only been in business a short time.

3. Representation

The logo for your business should be able to reveal the essence of your brand. A design that represents your business is vital to customers being able to know what you do. This is not to say that a car logo has to show a car, but the design style should be representative of the brand as a whole.

4. Beating Your Competition

If you look at almost any marketplace, the number of different brands out there can be staggering. This is why a high-quality logo can help you stand out in a crowded marketplace. With online marketing becoming more important as well as effective, a visually impressive logo that sits well on your site, social media, and marketing materials will make a huge difference in your business’ professionalism and advertising capabilities.

The logo design & branding process

When you decide that it’s time for you to have a logo designed for your business, you will have many options to choose from.

The biggest difference between the options, other than just cost, is the process that the graphic designer goes through when creating your logo. This extensive process ensures that the logo can stand the test of time, and is aligned with your business goals.

My design process looks like this:

1. Design Brief: Conduct questionnaire & phone call with client to get the design brief.
2. Research: Conduct research focused on the business, industry, on its history, and on its competitors.
3. Sketching & Concepts: Develop the logo design concept(s) around the brief and research.
4. Reflection: Take breaks throughout the design process. This lets ideas mature and to get renewed enthusiasm.
5. Presentation: The logos are presented & revised as needed. These steps are repeated until completed.
6. Celebrate & Launch! 

Tips for a successful logo design

Like any industry, there are scam artists out there and they can hurt the rest of those trying to do things the right way and provide a valuable service.

This can make some wary of working with a quality freelance graphic designer, thinking that they will take the money and run, or worse, provide plagiarized work. 

To avoid getting ripped off, here are some easy tips to remember:

1. Stay off bargain freelancer sites

They may seem like a good option at an incredibly cheap rate and there is a reason why. A $5 logo is not going to be worth the headache and in many cases, could be a plagiarized copy.

2. Do a reverse image search 

This is a good way to steer clear of people stealing designs and search engines are able to see the contents of graphics and and match it from the internet.

3. Reach out to previous clients 

Who your designer has worked with in the past can tell you a lot about their work and expertise. 

How to choose a choose a logo designer

These are 10 things you should take into account when choosing a logo designer, explained in more detail here.

1. Proven success & experience
2. Positive testimonials
3. A thorough design process
4. Awards & published work
5. A strong portfolio
6. Price reflective of value
7. Design affiliations
8. Great customer service
9. Business professionalism
10. Appropriate questions being asked

With all this said, you should know that your logo is not your brand.

Your logo is just the tip of the iceberg.

Contact us or fill out our brand questionnaire to take your logo (& brand) to the next level!

" Artical collected from Jacob Cass "